Augmented Reality (AR) and your marketing.

There is a certain magic and feeling of wonderment seeing Augmented Reality at work. The technology has the power to captivate but is it just a gimmick or is there some meaningful uses for the technology to help boost your marketing?

A bit of a side note — AR isn’t new but what makes this iteration of the technology so interesting is the advancement in the capabilities as well as the smartphone.

The smartphone has opened up how accessible AR can be to consumers and with development software offerings from companies like Vuforia, it’s accessible to creators as well.

What is Augmented Reality (AR)?

Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

Meaningful Applications of Augmented Reality (AR)

One of the best places to draw inspiration is from other successful AR applications. I’ve compiled a list of the top five AR applications that created a meaningful experience for their users.

What is Augmented Reality?

Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

Meaningful Applications of AR

One of the best places to draw inspiration is from other successful AR applications. I’ve compiled a list of the top four AR applications that created a meaningful experience for their users.

IKEA PLACE

IKEA Place lets you virtually ‘place’ IKEA products in your space.

The app includes 3D and true-to-scale models of everything from sofas and armchairs to footstools and coffee tables. IKEA Place gives you an accurate impression of the furniture’s size, design and functionality in your home so you can stop wondering and start doing.

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Marvel Comics

Experience Avengers Vs. X-Men #1 fully on 4/4! Go behind the scenes, see new footage, hear from creators, catch yourself up on past events and more!

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Modiface

Enable your customers to see any product on their live video or photo directly on your brand’s product web site and mobile site. Accessible via HTML through any browser, this is our most universal AR offering that can be deployed easily and quickly.

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U.S. Postal Service’s Augmented Reality App

WASHINGTON — The Postal Service’s Delivercheer.com holiday website offers a free multi-media animated augmented reality smartphone (AR) app that builds excitement among senders and recipients of gifts mailed in Priority Mail boxes.

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Final Thoughts

Augmented Reality definitely has the power to be more than a gimmick. It can provide a meaningful experience that adds value to your marketing efforts — once the experience returns value to the consumer. So put some thought before you dive in the world of AR it will add longevity and lasting relevance to your app.

nickseegobin

Author nickseegobin

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